Doncaster Culture & Leisure Trust has used Mode Wanted
Magazine as an advertising platform for a number of years since the
magazine's creation back in 2007. Since then we have found the
magazine to be a very useful medium through which to reach a vast
customer base across Doncaster. The use of area specific
publications has enabled us to target our advertising campaigns
upon specific villages for maximum return on investment. This has
become of even greater importance to our company since our recent
expansion into additional community based leisure centres.
In more recent years, the introduction of Business & Leisure
Magazine, later to be known as Mode Magazine, has again opened up a
number of opportunities for our company to successfully target
previously under-utilised markets.
The impact of these publications has been recently been
demonstrated to us after launching an advertising campaign for our
forthcoming Comedy Festival at The Dome. Up until now, the only
advertising surrounding the festival has been placed within the
MODE Local & Mode titles, and has already lead to a number of
enquiries and ticket sales, solely on the back of these
adverts.
The team at MODE Magazines have always been happy to offer
advice and support on the best and most cost-effective ways to
maximise our exposure through their titles. They have always been
eager to offer new ideas and ways in which we can successfully work
together for the mutual benefit of all parties involved. This has
recently culminated in a partnership between The Dome & Mode
Magazine to offer co-promotion of Doncaster Comedy Festival
2012.