Meadowhall Shopping Centre has awarded its first gold, silver
and bronze medals of the summer following the inaugural 'Shopping
Heptathlon', which was hosted in the Centre in celebration of team
GB's Olympic efforts.
Five of the country's top 'fash-aletes', selected by the
Shopping Centre's from a host of applications took part in seven
stylish challenges designed to test shopper's stamina, speed and
strategy from the shop floor to the fitting room.
A representative from the Centre's Retail Athletics Sports
Science division was on hand to ensure that each of the seven
events was held in concordance with the industry standards as
shoppers burned over 500 calories scoping out retailers' top
bargains, carrying the heaviest bags and racing down the aisles in
Recruitment Consultant Hannah Demary-Thompson, 26 from
Doncaster, clinched the gold medal after impressing the panel with
her expert skills in the retail arena; leaving her fellow
competitors behind in the fitting room challenge and coming up
trumps with the most creative wedding present.
Hannah said: "As soon as I heard about the event, I knew I'd be
perfect for it. I spend most weekends shopping, and even upped my
training schedule this week by hitting the sales in preparation for
the day. I couldn't believe it when they announced that I had
Hannah was awarded hundreds of pounds worth of prizes from some
of the Centre's top retailers including Fat Face, Republic, House
of Fraser, Marks and Spencer and No.7 at Boots as well as the first
even gold for a Shopping Heptathon.
She added "Serious shopping takes real stamina and skill, and I
think it's about time that Retail Athletics was given the
recognition it truly deserves from the official Olympic
The event, which took place a week ahead of the official Olympic
opening ceremony in London was held as part of a national campaign,
spearheaded by Meadowhall Shopping Centre to see Retail Athletics
recognised as an official sport for the 2016 Olympics in Rio De
Janiero. The campaign included a successful online petition and
promotion in Meadowhall to encourage shopper to lend their
signature to the cause.
Meadowhall Marketing Director and chief adjudicator of the
Shopping Heptathlon event Richard Pinfold said: "With the Olympic
opening ceremony just around the corner, and the hopes of the
nation pinned on some of the country's finest athletes, we thought
what better way to celebrate the city's sporting credentials than
to put our best shoppers to the test!
"I'd like to thank the hundreds of shoppers who applied to take
part, as well as our retailers Fat Face, Debenhams, Republic and
House of Fraser who provided us with some first class prizes for
our deserving winners."