Images courtesy of Steve Uttley.
The Doncaster Rovers Belles Ladies FC have revealed their latest
sponsors at a press conference this week in the shape of Innovation
Financial Services Ltd.
Hugh McAuley and Stewart Groves from Innovation approached the
club with the proposition of financial investment of 6 figures over
a 3 year period which for the club is a phenomenal statement of
John Buckley, the Belles Manager said: "I'm delighted with
Stewart and Hugh (from Innovation) backing us for the next few
seasons. Alan and I have built a solid relationship with the boys
and I just hope we can reward them in some way."
John went on, "As with all our sponsors we're just happy to work
with them and if the girls and coaches can help to promote
Innovation it just cements the partnership going forward.
"Hopefully this will enable us to compete on a different level
financially and allow us to level out the playing field in terms of
Alan Smart,The Belles Business Manager also said: "Days like
this are really why I was originally asked to help and the club, JB
and the coaches take care of the playing side and I'm busy working
away behind the scenes to bring investment into the club.
"The FA WSL set the ball rolling and it's down to the clubs to
complement that with outside investment.
"Stewart and Hugh from Innovation talk about a chance meeting
and to be fair, JB and I met Stewart at a Christmas function in
Bawtry late last year and today bring to completion those
negotiations over the last 6 months.
"What is really pleasing is that both Hugh and Stewart are
proper people, you know the type of guys you can have a chat over a
beer or a cuppa and have in their own right a business acumen that
can only but enhance our standing and heritage in the ladies game
for years to come."
Hugh McAuley from Innovation Financial Services Ltd has a strong
background of football having played professionally in the Football
League and currently residing in the role of owner at Formby
Football club. He said;
"Stewart and myself were so proud to see our logo's emblazened
on the shirts in the recent game against Chelsea. Hopefully this
partnership will provide the financial backing needed for the
Belles, as well as a fair amount of awareness on a local scale for
"Having recognised what the Doncaster Rovers Belles are looking
to achieve, Innovation Financial Services are happy to pledge our
financial support and advice to the varying prospects that the
Belles are looking to undertake."