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Firefly unveiled as Sainsbury’s Local Charity partner

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A local charity is set to benefit from a year's fundraising thanks to Sainsbury's Edenthorpe customers and colleagues.

The announcement comes after the store asked Doncaster customers which local charity they should provide a year's support to and Doncaster based Firefly came out as favourite. Customers can now choose to make a donation in-store to the charity.

Firefly was founded in 2005 and helps to assist local cancer patients who need transport to travel to obtain treatment. The charity will benefit from Sainsbury's Local Charity Partner Scheme, now in its fourth year.

Last year, the initiative supported over 1000 charities and organisations across the UK through fundraising and volunteering and gave more than £1.5 million of support to local communities. Sainsbury's Edenthorpe Local Charity partner last year was The Danum Eagles Wheel chair Basketball and thanks to customers and colleagues, they raised £3,000

Sainsbury's Edenthorpe Store Manager Andy Yeoman said: "Firefly is such a worthy local cause and we're pleased and proud to be supporting it over the next 12 months. We'll be letting our customers know of our fundraising plans in-store and we hope they can join our colleagues in helping support them".

Denise Dunn of Firefly said:  "I'd like to thank everyone at Sainsbury's Edenthorpe who nominated us to be the store's new Local Charity partner. I hope this partnership will raise awareness to Doncaster residents about the work we do and the impact it has in the community.  We now look forward to a successful year working with the store's colleagues on this exciting initiative".

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