Corporate Branding is the Practice of using your company name as a product. It gives a clear picture of what the company stands for, what it does and the products it sells. It can also portray its values through its branding. The corporate brand is key to ensuring closer communication with consumers. It shoud engage with and gain trust from its consumers. 

McDonalds is one example of corporate branding with the word 'Mc' being used within the name of most of its products giving them links to the corporate brand ie McChicken Sandwhich or Chicken McNuggets communicating to the consumer that these products are of specific standards.

This contrasts with Product Branding in which an individual brand is developed to the same effect and the company name is never really promoted. P & G (Proctor & Gamble) and Pfizer are two good examples of these.

You may not be familiar with theses companies, but you will have heard of Pringles, Gillette, IAM's and Pampers to name a few of P & G's brands and Chapstick, Viagra and Centrum vitamins being a few brands in Pfizer's arsenal.

Businesses value their company identity and rightly so. Corporate branding is key to ensuring a companies' presence in markets which can be heavily saturated, when faced with a choice between two similar products at similar prices, the one with a highly communicative brand will always be chosen.

Our team have many years experience working with branding in many different types of markets across Sheffield and Doncaster in South Yorkshire.  

Please take a look below at a selection of our corporate branding work.