Advertising (a function of marketing) is a form
of communication used to encourage
or persuade an audience (viewers, readers or listeners;
sometimes a specific group of people) to continue or take some new
action. Most commonly, the desired result is to drive consumer
behavior with respect to a commercial offering, although political
and ideological advertising is also common. The purpose of
advertising may also be to reassure employees or shareholders that
a company is viable or successful. Advertising messages are usually
paid for by sponsors and viewed via
various traditional media; including mass media such
as newspaper, magazines, television
commercial, radio advertisement, outdoor
advertising or direct mail; or new media such
as blogs, websites or text messages.
Commercial advertisers often seek to generate
increased consumption of
their products or services through "branding,"
which involves the repetition of an image or product name in an
effort to associate certain qualities with the brand in the minds
of consumers. Non-commercial advertisers who spend
money to advertise items other than a consumer product or service
include political parties, interest groups, religious organizations
and governmental agencies. Nonprofit organizations may
rely on free modes of persuasion, such as a public
service announcement (PSA).
Modern advertising developed with the rise of mass
production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at $142.5 billion
in the United States and $467 billion worldwide
If you feel your business may benefit from advertising but not
sure how or where to do it then contact us, our time served representatives
will be able to help and guide you through the many pros and cons
involved in advertising and help your business reach its goals.